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24 Hour Fitness is developing Founders Club, a premium gym concept set to open in Summerlin, Las Vegas, early next year. The planned 45,000-square-foot club combines extensive strength equipment, recovery services, a medical spa and social programming; pre-opening memberships are listed at $59.99 to $99.99 per month.
Mark Mastrov and 24 Hour Fitness are developing Founders Club, a $10 million, 45,000-square-foot gym planned for Summerlin, Las Vegas, with an opening targeted for early next year. The concept pairs a large strength-training floor with recovery services, a medical spa and social programming, while advertised pre-opening memberships range from $59.99 to $99.99 a month.
The club is planned for 9200 W. Sahara Ave. and will include about 25,000 square feet dedicated to free weights and strength equipment, according to Athletech News. Plans list 12 lifting platforms, a functional-training turf area, a glute and lower-body zone, a posing room, and separate cardio and selectorized-weight areas. Group classes are expected to include Pilates, yoga, Zumba and Les Mills’ Bodypump.
Founders Club also plans a recovery lounge with hyperbaric chambers, red-light saunas, massage chairs, pelvic-floor chairs and cold-therapy wave chairs, as well as a large sauna and a cold room. A medical spa offering IV therapy, a juice bar and a social cafe with lounge seating are also part of the announced plan. The venue is set to include a DJ booth and 100-inch televisions throughout.
According to the report, planned community activities include morning coffee sessions, run clubs and recovery nights. Mastrov described the concept as designed around knowing members and providing enough equipment to avoid waits. The company has not provided a confirmed opening date beyond early next year in the source report.
Founders Club puts a more service-heavy format under a familiar national gym brand. Its advertised pre-opening prices are below what many premium clubs charge, but the concept’s mix of training, spa services and social space is intended to make the gym a broader membership destination. Whether the planned price covers access to all amenities, or whether some services will cost extra, has not been specified.
The project also signals Mastrov’s approach as he returns to an active leadership role at 24 Hour Fitness: testing a new format while the chain invests in selected existing clubs. For members, the practical question is whether the club can deliver the promised equipment availability and amenities at its stated rates. For competitors, the Summerlin site adds another entrant to a market where fitness operators are already expanding.
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Mastrov’s Return to 24 Hour Fitness
Founders Club is described as the first new concept Mastrov has introduced since taking control of 24 Hour Fitness. He reacquired the chain in January with private equity firm LongRange Capital and became interim CEO in August after Karl Sanft’s departure, according to Athletech News.
The report puts the chain at roughly 240 clubs, compared with a peak of about 420. Separately, 24 Hour Fitness has said it is spending more than $100 million on upgrades at selected clubs, including larger strength areas and additions to its Recovery24 and Reformer24 offerings. Those upgrades are distinct from the planned Founders Club location.
Summerlin already has several fitness operators, and the report says Pvolve and Mark Wahlberg’s Municipal Gym are also planning locations there. That local competition provides context for the launch, but does not establish how Founders Club will perform or how its services will compare.
“This location and facility in Las Vegas is something special.”
— Mark Mastrov, as quoted by Athletech News
Pricing and Opening Details Pending
The reported opening target is early next year, but an exact date and construction or completion milestones are not provided. The source says prospective members can register for Founders’ memberships beginning in November; it does not specify the year in that reference or give registration terms beyond the advertised monthly range.
It is also not clear which amenities will be included in membership, whether IV therapy and other medical-spa services will carry separate charges, or what eligibility and safety arrangements will apply to those services. The company has not provided details in the source material on staffing, operating hours, capacity or the final service menu. All listed facilities and programming are planned offerings, not confirmed as open or available.
Membership Registration and Construction
The next reported step is registration for Founders’ memberships, which Athletech News says is expected to begin in November. The club is then scheduled to open in Summerlin early next year, though the opening date remains subject to confirmation. Prospective members will need further information from 24 Hour Fitness on access rules, service pricing and which features will be ready at launch.
As the project advances, the key milestones to watch are a confirmed opening date, publication of full membership terms and confirmation that the announced training, recovery and medical-spa facilities are operating. Until then, the concept’s actual pricing and member experience remain untested.
Key Questions
What is Founders Club?
Founders Club is a planned premium gym concept under the 24 Hour Fitness banner, developed by Mark Mastrov. Its proposed offer combines strength and group training, recovery amenities, a medical spa and social programming.
Where will the gym be located?
The planned 45,000-square-foot club is at 9200 W. Sahara Ave. in Summerlin, a community in the Las Vegas area.
How much will memberships cost?
Athletech News reports pre-opening membership prices of $59.99 to $99.99 per month. The source does not explain which amenities are included at each price or whether medical-spa services cost extra.
When is Founders Club expected to open?
The announced target is early next year. No exact opening date is confirmed in the source material.
What amenities are planned?
Plans include extensive strength equipment, group fitness, a recovery lounge, a medical spa offering IV therapy, a juice bar and social cafe. The club is also expected to have a DJ booth and large televisions; these are planned features, not confirmed operating services.
Source: athletechnews.com
