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Eric Von Frohlich, co-founder of Row House and founder of EVF Performance CrossFit Upper East Side, died last week at 60, according to Athletech News. Colleagues and friends remembered his work in boutique fitness and rowing, his coaching and his advocacy after a Parkinson’s diagnosis.
Eric Von Frohlich, the New York fitness coach and entrepreneur who co-founded Row House and founded EVF Performance CrossFit Upper East Side, died last week at 60, Athletech News reported. Tributes collected by the publication remember his influence on boutique fitness and rowing, his demanding but thoughtful coaching, and his later advocacy for people living with Parkinson’s disease.
Frohlich co-founded Row House in 2014 with his wife, Debra Strougo. Athletech News credits the pair with helping make rowing a more widely adopted boutique fitness format. Frohlich also founded EVF Performance CrossFit Upper East Side and, with Strougo, established Fitizens Holdings, which advised and invested in health, fitness and wellness companies.
After being diagnosed with Parkinson’s disease, Frohlich became involved in advocacy for the Parkinson’s community. He served on the board of Rock Steady Boxing, according to Athletech News. Ryan Cotton, identified by the publication as a board colleague, said Frohlich joined because of his diagnosis and fitness-industry expertise, but that his personal qualities made the strongest impression: he listened closely and balanced realism with optimism.
Athletech News said it gathered tributes from emails, text messages and public social media posts over the week before its report; some were lightly edited for clarity and length. Friends and industry figures described Frohlich as an innovator, a reliable colleague and a coach who welcomed people with varied backgrounds. He is survived by Strougo, their children Magnus, Carter and Bella, and other family members, as well as their pets, the report said.
His Reach Across Fitness and Parkinson’s Advocacy
Frohlich’s career connected group fitness entrepreneurship with hands-on coaching. His work with Row House helped bring rowing into boutique studio settings, while EVF Performance CrossFit served as another base for his approach to training. The tributes describe not only a business founder but a coach whose influence was experienced directly by members and colleagues.
His Parkinson’s advocacy added a public dimension to that work. Cotton said Frohlich brought professional knowledge and personal experience to Rock Steady Boxing’s board. The source does not detail specific policy or care changes resulting from his service, but the accounts show how he used his position in fitness to support a community affected by the disease.
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From CrossFit Coaching to Row House
Athletech News portrays Frohlich as a prominent figure in New York’s boutique fitness community, known for combining structured exercise with a distinctive coaching style. Row House, founded with Strougo in 2014, focused on rowing as a group fitness experience. The report credits Frohlich with helping introduce the format to a broader audience, though it does not provide participation figures or market data.
His work also extended beyond studio operations. Through Fitizens Holdings, he and Strougo advised and invested in companies in the health, fitness and wellness sectors. The source does not list the firm’s investments. After his Parkinson’s diagnosis, Frohlich joined Rock Steady Boxing’s board, linking his fitness experience to advocacy and support for people with Parkinson’s.
““He acknowledged the challenges while still choosing to see the possibilities.””
— Ryan Cotton, a Rock Steady Boxing board colleague, as quoted by Athletech News
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Details Not Given in the Report
Athletech News reported that Frohlich died “last week,” but did not specify the date, place or cause of death. The report also does not say whether the family has announced memorial arrangements. No additional details on the timing or circumstances were included in the supplied source material.
The tributes offer personal recollections and assessments of Frohlich’s influence; they are not independent measurements of Row House’s growth or the outcomes of his advocacy. The source provides no figures on the company’s reach, the scale of his coaching impact or specific changes connected to his Rock Steady Boxing board service.
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Family and Community Tributes
The immediate next developments may include further tributes from the fitness and Parkinson’s communities and any memorial information shared by Frohlich’s family. No service details or public plans were provided in the report. Athletech News presented tributes already received from friends and colleagues, but the supplied material does not state whether more will be published.
For now, the confirmed account centers on Frohlich’s death at 60, his work with Row House, EVF Performance CrossFit and Fitizens Holdings, and his service to the Parkinson’s community. Further information about arrangements or the circumstances of his death remains unavailable in the source.
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Key Questions
Who was Eric Von Frohlich?
Eric Von Frohlich was a New York fitness coach and entrepreneur. He co-founded Row House, founded EVF Performance CrossFit Upper East Side and, with his wife, Debra Strougo, established Fitizens Holdings.
How old was Frohlich when he died?
He was 60, according to Athletech News. The report says he died last week but does not give a specific date.
What was his connection to Row House?
Frohlich co-founded Row House in 2014 with Strougo. Athletech News credits him with helping expand rowing as a boutique group fitness format.
How was Frohlich involved in Parkinson’s advocacy?
After his Parkinson’s diagnosis, Frohlich became an advocate for the community and served on the board of Rock Steady Boxing, according to the report.
Has the family announced a cause of death or memorial plans?
The supplied report does not state a cause or date of death and does not provide memorial arrangements. Those details remain unclear.
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