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Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, while the company reported record overall revenue and operating income. The results followed July’s launch of its $199.99 screenless Cirqa Smart Band, but Garmin has not reported the device’s sales figures or said how much it contributed to growth.
Garmin’s fitness business generated $694 million in third-quarter revenue, a 16% increase from the same period a year earlier, as the company expanded its wearable lineup with the $199.99 Cirqa Smart Band. The company did not disclose Cirqa sales, so the results do not establish how much the new screenless device contributed to the segment’s growth.
The quarter ended Sept. 26, according to Garmin’s results as reported by Athletech News. Fitness remained Garmin’s largest business segment by revenue, producing $231 million in operating income and a 33% operating margin. Garmin attributed the segment’s increase to strong demand for wearables, but did not provide a breakdown of revenue by product or quantify demand for Cirqa.
Garmin launched the screenless Cirqa band in July at a listed price of $199.99. The company says the device offers health and fitness tracking without a subscription. Athletech News reported that Garmin presented Cirqa in its quarterly earnings release as a product that expands its potential market for wellness technology. The report does not provide unit sales, subscriber comparisons, or evidence that Cirqa was the main cause of the revenue increase.
Across the company, revenue rose 12% year over year to a record $1.99 billion, while operating income increased 34% to $612 million. Garmin also raised its full-year 2026 revenue forecast to about $8.15 billion, from $8.05 billion, and increased its pro forma earnings-per-share outlook to $10.80 from $10. The figures and forecasts are reported results and company guidance, respectively; the latter are estimates rather than completed performance.
What Growth Says About Garmin’s Wearables
The results show that Garmin’s fitness segment is growing alongside the company’s push into everyday health and wellness tracking, a market where screenless bands and recurring membership models compete for customers. Cirqa’s subscription-free offer sets it apart from Whoop’s paid membership model, but Garmin has not disclosed enough product-level information to determine whether that distinction is attracting buyers or adding materially to revenue.
Fitness is also a meaningful part of Garmin’s business, with the largest segment revenue in the quarter and a 33% operating margin. Its performance matters to investors and customers tracking whether Garmin can extend growth beyond its established sports and outdoor products. The higher company forecast reflects management’s outlook after a strong quarter, not a guarantee that the pace will continue.
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Cirqa’s Place in Garmin’s Fitness Push
Garmin is competing in a crowded wearable market while broadening its products beyond watches. Cirqa’s screenless design and lack of a required subscription give it a different proposition from devices that pair hardware with paid access to tracking services. The launch provides a timely backdrop to the quarterly results, but the available reporting does not tie the segment’s growth directly to Cirqa.
The company is also building out its training software presence. Athletech News reported that Garmin recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance, and track training. In the quarter, Garmin’s Outdoor segment grew 20% to $597 million, Marine rose 16%, and Aviation increased 5%; Automotive revenue fell 20%. These figures place fitness growth within a broader quarter of mixed segment results.
For the first nine months of 2026, Garmin’s fitness segment generated nearly $2 billion in revenue, up 26% from the same period a year earlier, according to the source report. That year-to-date figure covers a different period from the third-quarter comparison and should not be read as a quarterly growth rate.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble, as quoted in the company’s quarterly results
Cirqa Sales and Growth Drivers
Garmin has not disclosed Cirqa unit sales or revenue, and the reported results do not say what share of fitness growth came from the band. The source attributes the increase to strong wearable demand but offers no product-level or category-level breakdown. It is also unclear how Garmin’s acquisitions contributed to the quarter, or how the company defines and measures the potential market expansion it associates with Cirqa.
The revised 2026 forecast is company guidance, not a final result. The available report does not specify what assumptions underpin the updated outlook or whether Garmin expects fitness to maintain its current growth rate. Those details would help show whether the quarter reflects broad demand across Garmin’s fitness products or a smaller number of strong performers.
What Garmin Reports Next
Readers can look to Garmin’s next earnings update for another segment-level revenue comparison and any revised full-year guidance. A clearer assessment of Cirqa will depend on whether Garmin releases product-specific sales, adoption, or customer data; none is included in the results described here. The company’s execution of its 2026 forecast and integration of TrainingPeaks and TrainHeroic are also developments to watch, though the source report gives no specific milestones or dates.
Key Questions
How much did Garmin’s fitness revenue grow?
Fitness revenue increased 16% year over year to $694 million in the third quarter ended Sept. 26, 2026.
Did Garmin say how many Cirqa bands it sold?
No. The company did not disclose Cirqa sales figures in the reported results, so its contribution to fitness revenue growth is unknown.
What is the Cirqa Smart Band?
Cirqa is Garmin’s $199.99 screenless wearable, launched in July for health and fitness tracking. Garmin’s offer does not require a subscription, according to the source report.
What changed in Garmin’s 2026 forecast?
Garmin raised its full-year revenue forecast to approximately $8.15 billion from $8.05 billion and its pro forma earnings-per-share outlook to $10.80 from $10.
How did Garmin’s other segments perform?
Outdoor revenue rose 20% to $597 million, Marine increased 16%, and Aviation grew 5%. Automotive revenue declined 20% year over year.
Source: athletechnews.com
