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Ozwell Fitness, a health club in Carmel, Indiana, says recovery-service use rose after it added Neo Science equipment and made the services available on site. The operator reports more than 7,000 red-light therapy sessions over the past year, while hyperbaric therapy use grew to more than three times its initial level at its peak; the figures are company-reported and lack a detailed measurement methodology.
Ozwell Fitness, a health club in Carmel, Indiana, says it recorded more than 7,000 red-light therapy sessions over the past year after bringing recovery services into its facility, alongside reported growth in hyperbaric and PEMF therapy use. The figures, reported by Athletech News based on comments from owner Gemi Ozdemir, illustrate the club’s approach of placing workouts and recovery services in one location, but do not establish that the equipment alone caused the increase.
Ozwell says it averages about 140 red-light therapy sessions a week across two Neo light beds. Nearly 400 members have used the beds, including more than 140 who have returned at least 10 times, according to the figures in the Athletech News report. The report does not specify how the club counted sessions or whether all figures cover the same period.
The club also offers a Neo O2 hyperbaric system and a Neo Flux PEMF device, supplied by recovery-equipment company Neo Science. Ozdemir said hyperbaric use has more than tripled from its initial level to its peak, while PEMF use has nearly tripled. He did not provide the starting counts, measurement dates or the duration of those comparisons, so the growth descriptions cannot be converted into a service-by-service total.
Ozdemir said the equipment has touch-screen controls and can be used without specialized training or staff oversight. Ozwell gives each recovery modality a private room, which the owner describes as part of the premium experience members expect. The company’s account does not include independent usage data, revenue figures, or a comparison with member activity before the services were installed.
Convenience Shapes Recovery Use
The report offers a business example of how a fitness operator is trying to make recovery easier to fit into a member’s routine: a person can move from a class to an on-site service rather than travel to a separate provider. Ozdemir said this convenience helps make recovery a repeat habit. That explanation is his assessment, not an independently tested finding about member behavior.
For club operators, the reported figures are relevant because they put some scale behind the use of recovery services at one facility: thousands of red-light sessions and repeat visits by a portion of the users. But the source does not show whether these services improved retention, generated a profit, or attracted members who otherwise would not have joined. Ozdemir said retention is strong, while cautioning that he would not attribute it to any one offering.
The case also highlights operational and presentation choices beyond purchasing equipment. Ozwell combines several services in one club and provides private spaces for them. Whether that model works for other operators may depend on costs, available space, member demand and how much staff support the equipment requires.
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Ozwell’s One-Site Wellness Model
Ozdemir said the idea for Ozwell came from his own experience of traveling between different venues for red-light therapy, personal training and sauna use. He described that routine as fragmented and said he wanted to bring exercise and recovery together at one health club. Ozwell is located in Carmel, Indiana.
In the account published by Athletech News, Ozdemir said he met Robin Kuehne at the fitness-industry trade show IHRSA, now known as HFA, in 2023. Kuehne founded Neo Science in 2020. The company supplied the recovery equipment at Ozwell; the report says Neo Science is based in Southern California and serves operators in the United States and other regions.
Ozwell’s approach combines equipment with dedicated rooms and a premium positioning. Ozdemir said members pay for a higher-end experience, and that privacy and the room itself matter alongside the technology. The published account does not provide the club’s membership price, installation costs or the amount it has invested in the recovery area.
“The whole idea was a more efficient wellness routine: work out and recover in one place.”
— Gemi Ozdemir, Ozwell Fitness owner, as quoted by Athletech News
Usage Data Lacks Key Benchmarks
The figures are reported by the operator through Athletech News; the published account does not describe an independent audit or provide the underlying records. It also does not define the precise dates covered by “the past year,” explain whether sessions are paid or included in membership, or state how many members have access to each service.
The claims that hyperbaric use more than tripled and PEMF use nearly tripled are described relative to initial use and, for hyperbaric, a peak. The report gives no starting totals, end dates or consistent comparison window. It is therefore unclear how many additional visits those percentages represent or whether use has remained at peak levels.
Ozdemir said members tell the club they notice differences, particularly in mood, but the report provides no clinical evidence or systematic member survey supporting those accounts. It also does not establish that the services caused stronger retention or explain the recovery area’s financial performance.
More Operating Data Would Clarify Results
The source does not announce a new equipment rollout, expansion or scheduled milestone for Ozwell. The next useful evidence would be updated usage totals with clear reporting periods, along with information about repeat visits, operating costs and whether members pay separately for the services. Such details would help readers distinguish activity levels from business outcomes.
For now, the reported figures remain a single operator’s account of how its recovery area is being used. Ozwell’s future results, including whether usage stays high and how the services relate to member retention, were not specified in the report. No independent comparison with similar clubs was provided.
Key Questions
What recovery services does Ozwell offer?
According to Athletech News, the Carmel, Indiana, club has two Neo light beds for red-light therapy, a Neo O2 system for hyperbaric oxygen therapy and a Neo Flux device for PEMF therapy.
How many red-light sessions did Ozwell report?
Ozwell reported an average of about 140 sessions a week, totaling more than 7,000 over the past year. The source does not give exact start and end dates for that period.
What does Ozwell mean by tripled recovery engagement?
The report says hyperbaric therapy use rose to more than three times its initial level at its peak, while PEMF use nearly tripled. It does not provide baseline counts or a defined comparison window, so the claim cannot be translated into exact visit totals.
Did the report prove the services improved retention?
No. Ozdemir said retention is strong and that having training and recovery in one place is a major part of why members stay. He also said he would not credit any single offering, and the article provides no independent retention analysis.
Who supplied Ozwell’s recovery equipment?
Neo Science, a recovery-equipment company founded by Robin Kuehne in 2020, supplied the devices described in the report. Ozdemir said he met Kuehne at the IHRSA, now HFA, trade show in 2023.
Source: athletechnews.com
