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U.S.-based Regymen Fitness has signed an agreement to develop nine locations in New Zealand. The first studio is planned for Silverdale, Auckland, in late 2026, with local partners Paul Bowman and Ash Williams leading the expansion. The schedule and locations for the other studios have not been announced.
Regymen Fitness, a U.S.-based coach-led strength and conditioning franchise, has signed a nine-location development agreement for New Zealand, marking its entry into a new international market. Its first studio is planned for Silverdale, Auckland, in late 2026, with local partners Paul Bowman and Ash Williams overseeing the expansion.
The company plans for the Silverdale studio to serve as its New Zealand flagship and a test site for the broader development plan. Further locations are expected in Auckland and other major markets, but Regymen has not provided addresses, opening dates or a rollout schedule for the remaining eight sites. The agreement sets out a development plan; it does not mean that all nine studios are already operating or under construction.
Bowman previously spent more than a decade leading digital fitness technology company Wexer. Williams is described in the source report as an experienced fitness operator and coach with ties to the Silverdale community. Regymen’s vice president of franchising, Leah Seacrest, said the company sees the deal as a milestone in its international growth and credited its local partners as an important part of the expansion.
Regymen markets coach-led, performance-focused workouts combining strength training, conditioning and measurable progression. Its signature programs, Burn and Build, are intended to offer structured training across more than one fitness format. The source report does not provide New Zealand pricing, membership details or a description of how the local studios will be configured.
Regymen’s First New Zealand Market
The agreement gives Regymen a defined route into New Zealand’s fitness market, where its progress will depend on converting a development plan into studio openings and attracting members. The nine-location commitment is larger than a single-site launch, but the first Silverdale studio will be the immediate test of the brand’s proposition and local operating model.
For readers considering the business impact, the distinction between planned locations and open clubs matters: the deal signals an expansion ambition, not a completed nine-studio network. If the initial site opens as planned, it could provide a base for subsequent growth in Auckland and other major markets. The announcement offers no public estimates of investment, hiring, membership targets or revenue, so the commercial scale of the New Zealand venture cannot yet be assessed.
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Ownership and Expansion Plans
The New Zealand deal follows a change in Regymen’s ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The source report said Regymen then operated 23 studios across the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs. The company has not disclosed an updated studio count.
Patchell-Evans has also supported the expansion of Oxygen Yoga & Fitness to more than 130 locations across North America, according to the report. Regymen has described its model as capable of operating independently or within existing gyms. The New Zealand agreement is presented as part of a wider strategy that combines continued U.S. franchise development with selective international expansion; no further international markets are identified in the source material.
““Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.””
— Leah Seacrest, Regymen Fitness vice president of franchising
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Opening Dates and Site Details
Regymen has announced a late-2026 target for the Silverdale studio, but the source report does not give a specific opening date or confirm whether construction has begun. It also does not name the other eight proposed locations, set out their expected timing or explain whether all nine are guaranteed openings under the agreement’s terms.
Other details remain unavailable, including the New Zealand ownership and financing structure, the studios’ size and equipment, membership pricing, staffing plans and whether the locations will operate independently or alongside existing gyms. The company has not published an updated total count of its studios following the 2025 majority-stake acquisition.
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Silverdale to Test the Rollout
The next stated milestone is the planned opening of the Silverdale flagship in late 2026. Regymen and its local partners may provide further details on the site, construction, membership launch and additional markets as that date approaches, but the source report does not specify when those announcements will come.
After the flagship opens, its role as a test site could inform the timing and format of later studios. For now, the nine-location agreement signals the intended scale of the New Zealand entry; the pace of expansion and the number of sites that ultimately open remain to be seen.
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Key Questions
What has Regymen Fitness announced?
Regymen Fitness has signed an agreement to develop nine locations in New Zealand, its first market in the country.
Where will the first studio open?
The first studio is planned for Silverdale, Auckland. Regymen describes it as the New Zealand flagship.
When is the Silverdale studio expected to open?
The company’s stated target is late 2026. A specific date and confirmation of construction were not included in the source report.
Who is leading the New Zealand expansion?
Local partners Paul Bowman and Ash Williams will oversee Regymen’s entry into New Zealand.
Where will the other eight locations be?
Regymen has said additional studios are expected in Auckland and other major markets, but it has not announced the remaining sites or their opening timetable.
Source: rss
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